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Update on Verizon Commercial
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Posted On 07/23/2008 1:44 PM by LiL_Pit_of_Honey







Crossposting~

 

 

Good news~Verizon has apologized and the  commercial has been pulled.



I need to thank my Rescue Partner Steve Sacchitelli  for his incredible work in getting this terrible portrayal  of the American pit bull terrier pulled off the air

In a message dated 7/22/2008 7:30:18 PM Eastern Daylight Time, Stevesach32 writes:
"I just got off the phone with Scott Armstrong at Verizon who is someone in Marketing with considerable pull

They have pulled the ad.





  I'm not a big Verizon fan by any stretch, but I have to say that the 5 or 6 underlings I had to threaten to get to Scott were most professional, as was Scott himself who followed up with me several times


They genuinely seemed to have no idea the fire they were fueling.  Good work to everyone that called - they got the message and acted quickly.  I only wish my calls to the White House were so productive.







"
-steve S.







Steve is a former Executive at MTV and  Logo, and has worked with many fortune 500 Co's. on ad campaigns. He is also my partner in just about everything pertaining to Dog rescue and Dog Rehabilitation..,

Steve has left his position in an effort to concentrate more on  Creative Writing projects, Ghostwriting, Promotional ad and web copy, Branding strategy, studies or justifications and journalistic pieces.  If you ore your employer has any type of writing work needed., please consider Steve.









Steve's Marketing and promotional background was very effective in getting him past the " we will call you backs" and  locked doors at Verizon, and his many hrs on the phone along with your emails has certainly paid off this time

Congrats to Verizon for actually acting on this
Please say Thanks to Steve with a short email, for his efforts in effectively removing this ad campaign with the help of all of you
Email: Stevesach32@aol.com




Viewing 1 - 5 out of 5 Comments

07/25/2008 8:14 PM
I updated my crosspost so it (hopefully) wouldn't keep circulating (like the "One Nation.." thing on the Pepsi can several years ago). Way to go! Just goes to show that when people speak up and let the advertisers know what's unacceptable, the advertisers will listen... especially when it comes to their pocketbooks.

07/24/2008 8:08 PM
Well now i've seen the video air twice since i posted this,so we'll see what happens.Hope it gets
pulled as they say they are going to do,you know?
Thank you for replying.

07/24/2008 8:13 AM
I am glad to hear this.

07/23/2008 9:21 PM
Thats great news! I hope they will never air anything like that again!

07/23/2008 6:20 PM
Now Alltel has one with a Dobie